Blog

Tips, insights, and case studies on Google Ads optimization.

High Bids Kill Your ROAS: Find the Bid Sweet Spot

2026-04-15 google-ads bidding optimization smart-bidding

High bids on Google Ads quietly kill your ROAS. Here's how I went from 25% to 70% quality traffic by finding the bid sweet spot — two rules, 8 years of data.

Welcome to Adm Blog

2026-02-20 announcement

Introducing Adm — an AI-powered Google Ads optimization platform that helps you cut wasted spend and improve ROAS automatically.

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